RADIO RESEARCH

Interactions has worked with numerous local radio stations in researching audience
preferences in preparation for licence bids. Our insightful approach identifies unmet
listenership needs and market niches, defines the product offer and scopes the
potential market size, share and reach.

Our expertise in local radio extends to on-going tracking of audience preferences,
using tried and tested techniques such as Auditorium Music Testing, or focusing on
specific elements such as Breakfast Shows to evaluate presenters and content and
how they relate to the target audience. Our successful clients in this area include
FM104, East Coast FM, RedFM (Cork), KFM (Kildare) Ocean FM (Sligo), 7FM
(Ballymena), 5FM (Newry and Mourne), Spirit Radio (Ireland's first
non-denominational Christian Radio).